Snaps raises $6M to expand its marketing platform for messaging apps
Snaps has raised $6 million in Series A funding for what it calls its Conversational Marketing Cloud.
By that, it’s referring to a set of instruments that permits companies to promote themselves via messaging. CEO Christian Brucculeri stated Snaps is differentiated by its “write once and deploy everywhere approach,” permitting entrepreneurs to construct issues like chatbots and emoji keyboards that work throughout platforms, no builders required.
Brucculeri additionally pointed to the Snaps’ means to ship personalised messages to every shopper, thanks partially to integration with buyer databases and with synthetic intelligence platforms like IBM Watson.
As an instance of what a model can do with Snaps, Brucculeri recounted a marketing campaign with Bud Light, the place a chatbot would ask shoppers about their favourite staff, then ship them a message earlier than the sport, reminding them that kickoff was in two hours and asking in the event that they wanted a beer supply from Drizly.
Snaps really began out as an augmented actuality firm referred to as GoldRun, however Brucculeri stated it was a little bit forward of its time — he joined in 2014 to assist the corporate change instructions, finally selecting its present mannequin.
Snaps has since labored with manufacturers like Nike and Macy’s, in addition to celebrities like Lady Gaga, and it says that gross sales have been growing 200 % year-over-year for the previous two years.
It’s additionally gone past conventional messaging, permitting entrepreneurs to construct abilities for Amazon Alexa as properly. Asked about how the platform would possibly proceed to expand, Brucculeri stated, “Channels like email and branded native applications are — I wouldn’t say that they’re dead, but I would say they’ve hit a point of maturity and relative decline. The future of communication is conversational.” And so the corporate will deal with “building products that speak to and help accelerate that vision.”
The funding comes from Signal Peak Ventures, with Signal Peak’s Brandon Tidwell becoming a member of the Snaps board. Brucculeri stated the cash will assist the corporate expand its product, gross sales and buyer assist groups, and to open its first workplace to tackle the market of Europe, the Middle East and Asia.
Snaps has now raised a complete of $13 million.
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